ISTARI helped Brenntag enrich a company list by adding verified firmographic data and AI-extracted sustainability insights from over 20 million companies. With this enriched dataset, Brenntag now makes smarter, sustainability-informed decisions in partner selection and strategy.
Turning incomplete datasets into actionable intelligence
Brenntag, a global leader in chemical distribution, needed to enrich its existing internal dataset – a list of companies – with reliable information about corporate sustainability activities. Their original database lacked critical details such as sustainability commitments, addresses, or product information. Without these insights, it was difficult to identify suitable partners, monitor competition, or integrate sustainability into strategic decision-making.
AI-powered data enrichment from over 20 million companies
ISTARI’s proprietary webAI technology and global database of 20+ million companies enabled systematic enrichment of Brenntag’s dataset. Machine learning was used to analyze company websites across Europe and North America, extracting structured details such as domains and addresses, while also classifying references to sustainability efforts, environmental pledges, and safer product offerings. The enriched data was then seamlessly integrated into Brenntag’s lists, creating a comprehensive view of each firm.
A strategic asset for sustainability-driven decisions
The enriched dataset transformed Brenntag’s simple company list into a strategic intelligence resource. With sustainability information at their fingertips, managers could easily identify partners that met specific standards, benchmark competitors’ sustainability activities, and enhance their market strategies. This transformation allowed Brenntag to move from incomplete records to a powerful tool for sustainability-aligned growth and more confident, data-driven decision-making.
