ISTARI empowered Brenntag to map the sustainable chemicals sector by analyzing 20 million company websites across Europe and North America. Using AI-generated keywords and custom metrics, we identified key companies, sustainability practices, and market trends, streamlining strategic decision-making.
Manual scouting failed to deliver actionable market insights
Brenntag sought to strengthen its understanding of the fast-evolving sustainable chemicals sector and its competitors. Traditional scouting methods were too slow to process the full market landscape, particularly for sustainability-related data. Without AI-driven analysis, the company struggled to the global markets, filter meaningful trends, and generate strategic insights at scale.
Keyword-driven AI analysis of 20 million companies
ISTARI deployed webAI to perform a comprehensive scan of 20 million European and North American company websites. We trained custom models to detect sustainability-related keywords linked to chemicals production, such as "bio-based materials" or "CO2-neutral processes." The AI classified companies by activity, location, and sustainability focus, compiling the data into a structured market report enriched with competitor details and custom metrics.
A global sustainability roadmap for strategic growth
Brenntag now has a granular view of the sustainable chemicals market, including detailed profiles of relevant companies, their sustainability claims, and regional trends. The custom dataset and report empower faster, data-driven decisions in sourcing, partnerships, and market entry strategies. This project also showcased how ISTARI’s AI tools can transform overwhelming web data into actionable business intelligence.
